Washington Capitals

Nic Dowd talks about his new baby and the fourth line's success.

Live Portraits

One of Live Oak Communication’s clients, Elon Resident Life & Wellness, wanted to draw attention to student experiences and how they found their sense of belonging at Elon utilizing the Humans of Elon University Instagram account. This account was being used during previous semesters, but the content was not very engaging. Each student’s story was included in the caption. While their experiences fostered an emotional reaction, the lack of engaging content impeded on its potential impact.

The goal of this project was to generate interest in the post through the content, thus inspiring people to read the captions. To create an emotional connection, I captured live portraits of the subjects. The setting and mood of each piece reflect the content discussed in the individual’s story.

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Work Samples

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